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Author: Jasmine Robertson
  -  Articles posted by Jasmine Robertson

If you want to combine your love of horse racing and marketing, you've come to the right place! We're on the hunt for a talented equine marketer to join Ziba Creative. At Ziba, we work with some of Australasia's most prestigious thoroughbred and standardbred studs, auction houses, bloodstock agents, brands, and tech companies. We have a fun, vibrant workplace culture and are committed to pushing boundaries

Highly inquisitive by nature, I'm always intrigued to know how and why people gravitate towards their chosen career paths. I'm often asked why I got into Equine Marketing, so for you fellow busybodies out there, here is my 'why.' Switch to draft Preview Update Add title Turning a dream into reality Highly inquisitive by nature, I'm always intrigued to know how and why people gravitate towards their chosen career

Woweee! What a year. Ziba Creative's first year in business has been one hell of a ride. One year ago, I was taking a massive step into the unknown. Starting your own business, despite all the preconceived ideas you may have, is no easy feat. Before getting clients on board, I needed to surround myself with an A team who would be able to

There's no denying that stallion marketing within the thoroughbred industry is a competitive arena. And, with a plethora of studs competing for the attention of a limited number of broodmare owners, its critical that advertising collateral is executed with razor-sharp precision. Gone are the days of packing every single selling point onto one advert. Let's face it; advertising is one of the most significant

Consistency is key In the current online landscape, social media marketing is so important, and when executed correctly, it can have a significant positive impact on the growth of your business. Before we begin, its crucial to understand that social media shouldn't be used for a 'hard sell'; it should instead be incorporated into your marketing strategy as a brand-building tool to create and nurture

A good friend of mine is in the process of setting up her own business and her questions surrounding how to create an Instagram account had my hyperactive brain kicking into overdrive. It got me thinking about the importance of writing a killer Instagram bio and how it’s execution helps to build trust from the outset.