There's no denying that stallion marketing within the thoroughbred industry is a competitive arena. And, with a plethora of studs competing for the attention of a limited number of broodmare owners, its critical that advertising collateral is executed with razor-sharp precision. Gone are the days of packing every single selling point onto one advert. Let's face it; advertising is one of the most significant

Consistency is key In the current online landscape, social media marketing is so important, and when executed correctly, it can have a significant positive impact on the growth of your business. Before we begin, its crucial to understand that social media shouldn't be used for a 'hard sell'; it should instead be incorporated into your marketing strategy as a brand-building tool to create and nurture

A good friend of mine is in the process of setting up her own business and her questions surrounding how to create an Instagram account had my hyperactive brain kicking into overdrive. It got me thinking about the importance of writing a killer Instagram bio and how it’s execution helps to build trust from the outset.