To continue our celebration of the people who help Ziba pack a punch when it comes to creating innovative marketing for equine businesses, we would like to introduce our gun freelance videographer Ben Masters of Jones Road Productions.
Both frequent flyers of the New Zealand Bloodstock media room, Jasmine and Ben first crossed paths several years ago during the Karaka yearling sale.
Fast forward a few years and Ben has become an integral part of Ziba’s business model. Together, Jasmine, Ben and Kate have created hundreds of sales videos, social media content and multiple epic TV commercials.
For those who have had the pleasure of working with Ben, we’re sure you will agree that there is never a dull moment when he’s around. Ben’s unique ability to make filming volatile yearlings in the 35-degree heat a fun experience is one of his best qualities.
In addition to being the best videographer in the biz, Ben lives and breathes thoroughbreds. He’s the co-founder of the Boys Get Paid Movement, co-owns the 2021 Karaka Millions 2YO favourite and has even been part of a successful weanling pin-hooking syndicate.
We hit Ben with a few quick-fire questions:
What is it that you do?
I am a freelance videographer.
How long have you worked alongside Ziba?
I have been working with Ziba coming up two years this summer.
What is your favourite part about collaborating with Ziba?
Jasmine shouting the beers after the shoots, haha I jest… The high standard and quality of work that Ziba is constantly striving for and upholding.
Amount of time in your profession? / Experience in your field?
I have been freelancing as a videographer for four years in Auckland. Before that, I was using drones to help engineering companies survey their projects.
Favourite piece you have worked on for Ziba?
Probably the Volpe Veloce video for two reasons. Firstly, we had all day to get the shots we needed for the video (low stress, fun environment). Secondly, we (BGP) won a $100,000 bet when she won the Westbury Classic.
What is the best part about your job?
Sleeping in…? Nah, I would say the choice to work on projects that interest me. That freedom is something I’m not sure I could go on without now!
Where would you spend all of your time if you could?
On the ground being trampled by Golden Retriever puppies.
Why did you decide to do the work you are doing now?
It wasn’t necessarily a choice, more a result of different circumstances. I have always been an advocate of trying as many jobs as possible so that you gain exposure to what you like and dislike about a job, which can steer you towards the most rewarding career choice.
Anything you would like people to know
Don’t waste emotions on stuff you can’t control.