When it came to marketing the first yearlings by their resident sire Alpine Eagle, leading Australian thoroughbred nursery, Armidale Stud was eager to make a statement.
We were fortunate to work with beautiful, crisp imagery captured by talented equine photographer Sharon Chapman. Inspired to craft a simple yet effective advertising campaign, we made an extensive list of all the words we felt articulated the attributes Alpine Eagle’s first yearlings possessed.
From that (very long) list, we were drawn to two words in particular; supremacy and redefine.
We used these words as the inspiration for the campaign and built the advert’s aesthetic around these key components. During the design phase, we incorporated custom lines to connect the heading statements with the yearling itself.
The result? Clean, concise, captivating advertising collateral.
P.S. Alpine Eagle’s first yearlings ended up selling for up to 23 times his service fee ✨