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Highden Park

YEARLING PARADE MARKETING

Founded by Sam and Libby Bleakley in 2010, Highden Park is a boutique thoroughbred breeding operation situated in the beautiful, rolling countryside of Palmerston North.

 

Highden Park has an exceptional record of producing and selling winners with an average of 70% of runners going on to become successful racehorses. Champions that have hailed from their farm include eight-time Group 1 winner Beauty Generation and Group 1 Hong Derby winner Ping Hai Star.

 

Highden Park is renowned for being one of the best in the business so, needless to say, we were doing cartwheels when they asked us to create the marketing collateral for their inaugural yearling parade.

 

The team at Ziba created an elegant digital invitation for the event and also managed the RSVP process so Sam and Libby could focus on running their busy thoroughbred farm.

 

A twenty-six-page print publication was also created to complement the yearling parade. Filled with yearling pedigrees and critical information relating to Sam and Libby’s success, the booklet was an excellent resource for attendees.

 

Testimonial

“We found working with Ziba Creative to create the marketing for our event inspiring, effortless and efficient. The vision and depth of thought that went in was refreshing. Jasmine is extremely well connected and was able to orchestrate our event from start to finish”

 

Libby Bleakley, Highden Park