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Needs Further

Stallion Marketing Campaign

To say that our founder Jasmine Robertson is a massive fangirl of Armidale Stud stallion Needs Further would be an understatement.


Needs Further is the king of Tasmania, and his force is felt throughout mainland Australia with the immense success of his progeny.


The team at Ziba crafted an exclusive digital marketing campaign to promote his extensive success as a sire. To maximise engagement, a unique illustration was designed to show the journey his Group 1 winning daughter Mystic Journey has taken thus far in her career.



“We’ve been observing Jasmine’s creative marketing work through Waikato Stud for a while now and love her original, yet sophisticated and knowledgeable marketing style.


When we heard that Jasmine was starting Ziba Creative, we jumped at the chance to work with her to create Armidale Stud’s stallion marketing campaign and brand refresh.


Jasmine’s knowledge of all things thoroughbreds enables her to create pieces of work that suit our needs and dreams. Needless to say, working with Ziba Creative is an absolute pleasure”. – Rhiannon Whishaw, Armidale Stud